It started back in 1956, in this actual storefront location and was originally called Mike's Subs. Mike opened the small shop in the sea-side town of Point Pleasant, New Jersey.  In 1956, proprietors or mom-and-pop businesses would open their stores in basic storefront locations.  To survive and thrive, they had to offer exceptional quality products, coupled with unparalleled service. In 1956, Mike was unique in that the product he was offering was a relatively new item in American society — the submarine sandwich. Mike also benefited from the geographic location of his store. Point Pleasant, New Jersey is centrally located in the state on the legendary Jersey Shore. It is approximately 1 hour south of New York City, 1 hour east of Philadelphia, and about 3 hours north of Maryland, Delaware and Washington, D.C. For over a century, the people that lived and worked in these metropolitan areas would flock to Point Pleasant to experience the sun, surf, sand, boardwalk, salt water taffy, and all the treasures that made up the legendary Jersey Shore experience.  What really differentiated his restaurant was the experience he gave his customers. Recognizing them by name, and knowing the sandwich they were going to order, because of their frequent visits. People would line up throughout the summer to buy the sub sandwiches that Mike was selling, and to enjoy the experience of coming into his shop. For over a decade a half, he built the business into a thriving landmark, and was a pioneer of the authentic subs sandwich.  The location of the Jersey Mike's Subs here in Lake mary is on 819 Rinehart Road.  The phone number is 407 936-7827. You will be glad you tried them!